Better Than Most.

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Shop the new BadGoodBoy collection

Good round or bad round, you're still out there. Celebrate the chaos, the discipline, and everything in between. For golfers somewhere in the middle.

Are you a BadGoodBoy?

Performance Beats Traditional

Performance Fabrics Beat Cotton

Advanced moisture-wicking technology keeps you dry and comfortable through all 18 holes, not just the front 9.

Sun-blocking UPF Covers More Ground

UPF 50+ protection means you can focus on your game, not worrying about sunburn on the back nine.

Moisture Wicking Clears Instead of Smears

Our fabric technology pulls sweat away from your skin faster than you can say "fore!" No more sticky situations.

Re-Learn How to Play

Master the fundamentals with style that actually performs

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Become a Sponsored Athlete

Good Boy Golf is redefining athlete sponsorship. We invest in high-performing golfers at every level by providing the most inclusive and comprehensive apparel and gear program in the game.

Quarterly outfitting with premium gear
Custom designs tailored to your style
Tournament support and event invitations
Personal discount code for your network

Learn More About Sponsorship

Better than most.